Simplifying the Journey

Sep 11

2 min read

Every time you develop a piece of digital media, you need to think about how the user will consume that information. Their journey should be entertaining, informative, and above all, should not be hard work.

Imagine the following scenarios:

You open up a page from a link in social media and the page takes ages to load.
You click on an interesting link, and you are met with obstacles to get to that information.
You click through to a website but once you get there, the navigation is confusing and you cannot find what you’re looking for.

What do you do?

Most people will move on to the next thing. And that next thing is probably a competitor.

This is relevant for every digital touchpoint - from a simple post on a social channel to your website.

You need to ensure that the journey is easy, the information is at a user’s fingertips, and if not, that there is an easy way for them to get to that information.

So, how do you ensure it’s an easy journey? The user experience must be at the forefront of every development. Here are a few examples:

Optimize for speed: A page should load in a few seconds. Ensuring that websites are optimized for speed is crucial to maintaining user engagement and satisfaction. Statistics show that 53% of mobile users will leave a site that takes longer than three seconds to load.
Non-intrusive pop-ups: You will need to include some pop-ups on your site, for example, to notify users about cookies, but you should ensure that they don’t stop a user in their journey. It’s crucial to balance promotional efforts with user experience to prevent driving potential customers away.
Deliver on promises: The information you promise should be there. A headline promising a report should provide a summary of the document with a further link to the more in-depth information. And that is where the user can be prompted to add more information.

In today’s digital landscape, user experience is paramount. A seamless, intuitive journey not only keeps users engaged but also builds trust and loyalty. Companies with top design practices grow twice as fast as the industry benchmark growth rate. By prioritizing speed, clarity, and accessibility, you can ensure that your digital touchpoints are not just functional but delightful. Remember, every interaction counts, and a positive user experience can be the key differentiator in a crowded market.

SiVA is all about simplifying the digital journey - please contact us to help you as you navigate the digital realm.